Yamaha Motor Europe

For more than half a century, Yamaha Motor has been bringing pleasure to millions of people by using ingenuity and enthusiasm to constantly surpass customer expectations, thereby enriching their lives. Founded in 1968, Yamaha Motor Europe N.V. (YME) is the regional headquarters of the Yamaha Motor Company in Europe.

Yamaha Motor Europe is responsible for coordinating the marketing and sales activities of Yamaha Motor products in the European marketplace, mainly: Yamaha motorcycles and scooters, marine outboard engines, Wave runner water vehicles, 4-wheel All-Terrain Vehicles (ATV’s), golf cars, snowmobiles and generators.

At the beginning of 2016 Yamaha Motor Europe introduced a new brand strategy (3 block) to offer products, services and experiences inspired by the customer’s motivation. One of the first results of this new brand strategy is a redesign of Yamaha’s visual identity at our European dealers.