McKinsey: Een derde CEOs sponsort digitale projecten

09 september 2013 Consultancy.nl

CEO’s nemen steeds vaker het eigenaarschap voor digitale initiatieven, constateert McKinsey.

31% van de bedrijven geven aan dat hun CEO’s persoonlijk digitale initiatieven sponsoren, 23% meer dan vorig jaar. Slechts in 4% van de gevallen zijn CEO’s helemaal niet betrokken. “Deze groei laat het belang zien van deze nieuwe digitale programma’s voor de bedrijfsresultaten” aldus het adviesbureau. Bovendien zien de traditionele eigenaren van digitale programma’s – zoals Marketing en IT – steeds vaker in, dat CEO eigenaarschap essentieel is voor het succes van digitale programma’s. Een andere reden volgens McKinsey is het feit dat digitale programma’s groter, complexer en functie-overstijgend worden: “De CEO is de enige executive die het mandaat en de mogelijkheid heeft om zo’n lang en high-impact programma te stimuleren”.

McKinsey - CEOs sponsoren digitale projecten

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