Consumer Goods Conference: International Revenue Growth Management

20 maart 2018
Inschrijven voor
20 maart 2018
Type event
Dit event heeft reeds plaatsgevonden

The digitalization of products and channels in the consumer goods industry has created new opportunities for companies to better serve their consumers while capturing willingness-to-pay. Managing the omnichannel experience for the consumer, and embracing digital developments in business will be a key driver for competitive advantage.

Consumer goods companies need to ensure their pricing is fair and defendable cross-channel to survive in this new digital era. Manufacturers and retailers need clear guidelines, especially for their salesforce. It is easier said than done because these companies often need to fix a historically grown plethora of prices, trade terms and promotions, across regions, channels and customers.

These opportunities and threats call for increased leadership in international revenue growth management with a clear sight on the legislative agenda. Successful companies limit value leakage and harmonization risks by focusing on commercially and legally defendable strategic price structures between channels, countries and international (key) accounts. This also includes capabilities across digitalization, consumer prices, promotions, trade terms and key account management.

During the conference we will share our insights on international revenue growth management. Between sessions, there will be opportunity to address your challenges and meet other participants informally.

The conference is relevant to all industry practitioners, in particular chief executives, finance executives, and commercial directors.

To sign up, use the registration button above or send an email to


13:30 - 14:00
Reception and welcome
14:00 - 15:15
Introduction: RGM in the Digital era
Onno Oldeman
Pricing and trade terms across channels and customers 
Pieter Fourie
15:15 - 15:45
Networking coffee break
15:45 - 17:00
A legal perspective on pricing excellence 
Aster Kamp - van de Velden
Revenue management as a capability 
Dr. Andreas von der Gathen
17:00 - 17:30
Closure and networking drinks

Event informatie

Bedrijf: Simon-Kucher & Partners

Datum: 20 maart 2018

Inschrijven voor: 20 maart 2018

Type event: Seminar

Doelgroep: Geïnteresseerden

Locatie: Baarn