Social Media and Business Development

19 januari 2011
Inschrijven voor
18 januari 2011
Type event
Strategy development level
Dit event heeft reeds plaatsgevonden

SquareTable Social Media and Business Development

These last few years, organizations of all sizes and backgrounds have started experimenting with social media and underlying tooling. Whether it is for recruitment, marketing, communication or business development purposes. A variety of lessons has been learned and social media ‘laws’ have been distilled.

1-Success revolves around genuine, compelling content
2-Every day is election day
3-Fish where the fish are
4-You don’t own your brands
5-Revenue model should be clear and logical to users
6-A Critical Mass is needed
7-Benefits to participants should be crystal clear
8-Trust or authenticity should always be secured

In spite of the above-standing lessons, learned whilst experimenting, few organizations know how to leverage the full potential of social media. They ask themselves: how can we open up and connect our organization in a successful and controlled way, using the power of Social Media Networks?

This will be the topic of an exclusive SquareTable on January 19th 2011

Follow through on SquareTable September 2010

In September 2010 Squarewise organised a first SquareTable on the same topic. The outcome of this session (with participation of a.o. Siemens, Sanoma and LinkedIn) and additional research done, was shared in the following article.

Outline of program - January 19th 2011

- 16.00: Reception and introduction round
- 16.15: Introduction to the topic and to Squarewise
- 16.30: Discussion
- 18.30: Wrap-up and conclusion

We will conclude the session with time for networking, whilst enjoying some drinks and finger food.

About the concept ‘SquareTables’

Squarewise has its roots in strategic knowledge management. As such we have a strong tradition in managing our own and clients’ knowledge development. A SquareTable is a special session directed towards both sharing and creating knowledge.

This is what a former participant had to say about a SquareTable: “A very inspiring session ‘content-wise’ and a great way to meet people. I would be pleased to be invited for a follow-up session and hope we keep in contact.” VP-Knowledge and Innovation, Siemens

Additional information

Venue: Squarewise headquarters, Claude Debussylaan 48, 22nd floor, Amsterdam.

Participation: This is an exclusive session in which you can participate by invitation only. If you are interested in an invitation please contact Mélanie Schuil via for more details.

Should you need additional information regarding the meeting or its topic, you can contact Martine Verweij (Verweij@) or René Heunen (Heunen@).

Squarewise Consultants involved: Martine Verweij, René Heunen, Sjoerd de Jager and Thijs Boekhoff

To take into consideration

All invitees are at least at strategy development level. To ensure ample synergy among participants we have chosen to focus on invitees that either promote, facilitate, or offer mobility.


Event informatie

Bedrijf: Squarewise

Datum: 19 januari 2011

Inschrijven voor: 18 januari 2011

Type event: Workshop

Doelgroep: Strategy development level