Product Principal (Product Lead)


AND Introduction

At AND, we accelerate the development of digital capabilities. In practice, that means helping ambitious leaders and organisations build the teams, products, processes and even operational structures they need to close the digital skills gap within their organisation today, so that they thrive tomorrow.

Our Club Practice Group

This role sits within one of our Clubs (business unit) in a senior team called a Practice Group. These people will inspire and challenge our ANDi’s to grow into exceptional digital experts, through teaching, mentoring, coaching and thought leadership. While creating spaces beyond the day to day to guide clients on how best to approach their problems. Finally, as a Principal, you will collaborate with AND stakeholders in the business development process, applying your skills to qualify the potential and maximise the value of new engagements.

The Product Part

As a Product Principal, you will head the product capability within the Club and with clients. As a result, you will need to be able to:

  • Show a proven track record of leading and nurturing product teams and owning successful digital products.
  • Develop ambitious visions and strategies. Using known models and techniques for defining and communicating a product strategy
  • Understand and manage the activities required to uncover whether a product is viable, feasible, useable and valuable
  • Direct product analysis including the discovery of information and the identification of problems and opportunities.
  • Know how take a product from inception through to retirement and understand how people, processes and systems play a part in this
  • Connect and champion a team through the different phases of the product life-cycle. You can maintain and iterate a product over time to continuously meet user needs.
  • Champion users and identify their needs based on research and evidence
  • Produce a product vision & mission that is easily understood by everyone in the organisation
  • Create product oriented objectives and track using OKRs or similar
  • Understand how to set up and run product experiments

Inspire Others

  • Remain hands on by championing and influencing the direction of product builds
  • Provide guidance and strategic advice to clients; be able to observe the problems closely and propose solutions
  • Coach, mentor and upskill a team through implementing product best practices such as research, stories, product roadmap etc.
  • Be hands-on with development teams; you’ll understand what good looks like and guide them to visualise the bigger picture
  • Give and receive regular feedback to help the product community within your Club to develop and be more effective on client projects
  • Use a range of tools, systems & techniques to analyse, visualise and communicate data

Immerse Yourself

We understand not every Principal has the same path. We would like to hear from you if you enjoy;

  • Being close to the product

Either preferring to be generalist across a number of disciplines OR you favour being a deep specialist in one area.

  • Being plugged into the industry

Either having the ability to speak at events and meet-ups OR prefer writing product blogs and thought pieces

  • Being part of a team

Either being driven by the opportunity to line manage and career coach OR desire to be a skills coach, unearthing deeper product skills in others

  • Being encouraged to think beyond today

Either desire to one day get into commercials, proposals and Club management OR desire to one day be a senior advisor on a tech/discipline board, remaining as close to the product build as possible. 

Still sound good? Great! Fill out the short application form and we’ll be in touch.

Vacature informatie

Bedrijf: AND Digital

Locatie: Amsterdam

Opleidingsniveau: HBO/WO


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