CRO Specialist


Turning visitors into customers

You sink your teeth into the data of top brand clients in order to improve conversion of their channels.

In this role you are responsible to plan and execute data driven optimization on both web and app. You initiate hypothesis-driven A/B tests with the aim of improving visitor to buyer conversion and you know how to translate data into comprehensible visualizations using Google Analytics, Tableau or a similar program.

Team Digital Marketing

Newcraft Digital Marketing is the biggest team within the company. We are specialized in Paid Advertising, Analytics & CRO, Email & CRM and Marketplaces. The team is savvy and smart, always on the lookout for new ways to make impact at our clients. As easy communicators and flexible team players, we enjoy working together with other specialists, clients and often also third parties.

Together with fellow Digital Marketing colleagues the CRO experts make sure clients achieve concrete digital growth. We constantly spot opportunities to improve the online customer journey and we’re keen on collecting and analyzing both quantitative and qualitative data. We work closely together with our clients and transfer capabilities.

Who you are

  • You’re analytical, self-starting and data-driven.


  • At least three years of experience in web analytics and/or website optimization
  • Extensive experience in Google Marketing Platform (Google Analytics 360, Google Tag Manager 360, Data Studio)
  • Experience with A/B testing tools like Sitespect, VWO, Optimizely, Google Optimize
  • Experience with optimization tools like Hotjar, Usabilla, Mopinion
  • Prefered (but not a must) experience and/or affinity with JavaScript, SQL, BigQuery, Python, R

What’s in it for you?

Working on exciting and challenging projects with the dynamics and structure of a small organization. That’s working at Newcraft. You’ll get the freedom and responsibility to make your own decisions. But you don’t have to do this alone. There’s a team of specialists you can rely on. Together we can make a difference. Fun is part of the job, we love what we do, the clients we work for, and each other.

Vacature informatie


Locatie: Amsterdam

Opleidingsniveau: WO


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