Government & Infrastructure (G&I) Sector BMC Leader, Europe West Region (f/m/d)


The Brand, Marketing and Communications (BMC) function plays an important role in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization.Through the collective power of BMC, and our other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

Globally BMC comprisesover2,000 professionals, working across theGlobalExecutive and Regions in: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.BMC also includes a number of teams who are responsible for digitalchannels,content development, editorial, webcasts, events-staging, strategy, planning and operations.

What you can expect from us – enriching experiences that will last a lifetime

As part of the drive to strengthen cross-border collaborationand better serveEY clients, EYhas broughttogetherthree existing regions to form a new, enlarged EuropeWest (EW) Region.In line with the firm’sglobalstrategy,one ofthe region’skey business priorities isto elevate sectors in howitgoesto market,ensuringitbringsthe whole of EY to clients.

In this context,we are building a team of commercial,strategicandexperiencedmarketingindividuals-eachfocused onone of theregion’ssevenpriority sectors-todrivedistinctiveregionalsectorissue-basedand buyer-centricgo to marketprogramstobuild our brand, help deepen and broaden client relationships and generatedemand to drive profitable growth.

The Government & Infrastructure (G&I) Sector BMC Leader is akeyrole in theEurope West IntegratedGo-to-Market (iGTM) team, reporting to the regioniGTMDirector.Youwillhelp shape the sectorregionalgo to market strategy,decidewhere and howmarketing canhave the most impactto supportthe sector business objectives,developclient-centricbrand to demandprograms thatbringtogether thebest of EYin a coherent and compellingwayandleadthe activation of these programsregionally.You will also be involved in driving cross-sectorsprograms aimed at the top regional accounts.In order to do so, you will collaborate with the EW G&I Board, BMC and Market teams across the region as well as with the Global G&I BMC team. As a member of the regional BMC team, you will contribute to creating a best-in-class BMC function.

Job location: Preferred location is within the region [Germany, Switzerland, Austria, France, Belgium, Netherlands, Spain, Italy, Portugal]

Your key responsibilities

The G&I Sector BMC Leaderisaccountable for:

  • Acting as a trusted advisor to the EW G&I Leader to actively make choices and prioritise BMC resources and budget in alignment with the sector growth strategy
  • Agreeing with the EW G&I Leader and Board themarketing priorities and related plan to deliver on the sector business objectives and growth ambition
  • Influencing and shaping the Global G&I BMC programs to ensure they are fit for purpose and relevant to the Europe West region, as a member of the Global G&I BMC extended team
  • Leading the development and activation of regional client-centric, issue-based brand to demand Consumer programs that bring together the best of EY to address clients’ biggest issues, with a focus on the top regional accounts
  • Working closely with a few account teams to ensure that the G&I BMC programs are relevant for both them and their clients
  • Analyzing programs’ performance in terms of our brand, buyer & influencer relationships and demand generation
  • Maintainingup-to-date knowledge on BMC issues to drive continuous improvement, innovation and change across the organization

What you can contribute – skills for shaping the future

We’re looking for a senior strategic commercial marketer:

  • with strong business and commercial acumen to understand EY’s business, team appropriately with business stakeholders and support the delivery of exceptional client service and GTM programs, preferably with both marketing and BD experience, ideally in Professional services
  • with the ability to translate the regional G&I go to market plan into an actionable and measurable marketing plan with key structured marketing programs
  • with the ability to influence at all levels of the organisation and with external parties and to navigate complexity andwork inahighly matrixed organization
  • with the ability to collaborate with different parts of the business andteams at country, EMEIA and global levels
  • with strong leadership skills including the ability toproactivelycoach, develop high performing teams,inspire diverse teams anddelegate effectively
  • with excellent communication and networking skills – able to effectively manage, influence and build consensus across a broad range of senior stakeholders
  • with the ability to execute with an innovative,pragmatic and outcomes focused mindset
  • with the right mindset as we transform the BMC function in a newly created region

What makes you stand out - attributes of your success

  • A minimum of 15 yearsofmarketingexperience withina global organizationdelivering integratedmarketing programs across the full client lifecycle with proven and demonstrable results
  • Strong expertise and knowledge of the full spectrum of marketing disciplines with particular emphasis on digital capabilities
  • Experience in a cross-border role, building and managing diverse teams and delivering successfully across cultures and markets.
  • Proven ability to influence and build collaborative relationships with senior stakeholders.
  • Prior experience in delivering exceptional results in a multinational firm with complex matrix structures and global reporting relationships, balancing local market needs with global strategy, taking into account local culture and sensitivity
  • Experience in B2Benvironmentwhere brand and business are built from the inside out, with substantial experience ineither professional services, financial services or technology sectors
  • Bachelor’s degree (or equivalent area of study)
  • Fluency in English

Ideally, you’ll also have

  • Fluency in one or more of the languages represented in Europe West
  • High degree of numeracywith experiencedemonstrating ROI on marketing programs
  • Experience of working closely with Business Development tocreate demand andgeneratesales pipeline opportunitiesthatdrive business growth
  • Client-centricity and a solid understanding ofaccount planningand account-based marketing

What we are offering – an inspiring work environment  

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance.The details of the package will be dependent upon the country in which the individual is basedas well as:

  • Support, coaching and feedback from some of the most engaging colleagues around
  • Opportunities to develop new skills and progress your career
  • The freedom and flexibility to handle your role in a way that’s right for you

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

Join us in building a better working world.

Apply now.

Vacature informatie

Bedrijf: EY

Locatie: Berlin

Opleidingsniveau: WO


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