Senior Marketing Manager : CEO Buyer Program Leader (Fixed Term Contract)

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition tocreate long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity

We are expanding our global buyer-based marketing programs and we are looking for an experienced brand, marketing and communications player to lead our CEO buyer program within the Strategy and Transactions BMC team. This individual will need to have a strong understanding of all EY’s service offerings targeted to the CEO with a particular focus on Strategy and Growth, Innovation and Transformation, People and Workforce, Long-Term Value and Sustainability. In this role, you will build and manage senior stakeholder relationships and collaborate closely with relevant client serving leaders, brand, marketing and communications (BMC) teams and business industry representatives.

Your key responsibilities

Your priority focus will be to connect CEO-focused initiatives, collaborating with our Global, Area and Regional teams to create a sophisticated marketing strategy across multiple channels. You will develop a plan that helps optimize existing initiatives and programs around our buy-based fields of play including: content, internal communications, events, alumni, paid, earned and owned media as well as develops new activities to help build our reputation, relationships and revenue opportunities with current and future Chief Executive Officers.

Working closely with EY Service Line, Sector and EY-Parthenon brand and marketing leaders you will lead a world-class marketing program that aligns to the business priorities to help us achieve strong business results and recognition with market influencers.

You will:

• Develop a complete market/competitor landscape methodology to identify white space and/or where opportunities to improve on existing competitor initiatives.
• Have a leading role in developing CEO-focused brand, marketing and communications strategy within Strategy and Transactions and across BMC more broadly
• Manage the execution of the strategy to create a compelling marketing plan
• Help position the EY brand with CEOs across multiple offerings – supporting the move from awareness to consideration to preference in a way that is distinctive and gives them confidence that EY can help them solve their toughest challenges.
• Identify and activate appropriate business sponsorships, media partnerships, alliances, analyst relations and broader EY ecosystems to shape the dialogue with CEOs and other influential stakeholders.
• Work with the business leadership to bring greater clarity and cohesion to our thought leadership development to ensure it is data driven, insight based and relevant to CEOs.
• Collaborate with Area, Regional, Sector and Service Line BMC teams to bring clarity and focus to existing activities and identify opportunities to develop new ones to better reach the target audience
• Develop activities to initiate or improve upon current peer to peer networking and community building events among target CEOs, using virtual and face-2-face activations where appropriate.
• Connect closely with accounts, business development and markets teams to ensure marketing activation is relevant and aligned to account planning. .
• Initiate and implement robust measurement program against agreed KPIs to demonstrate progress to BMC and business
  

Skills and attributes for success

• We are looking for both a strategic and creative individual that can challenge status quo thinking to cut through both internally and externally – developing creative content that fully engages our target audience.
• Need to demonstrate excellent, high-level diagnostic and substantive oral and written communication skills, including a proficiency in converting complex concepts into compelling market messages.
• To be successful in the role, you will need to demonstrate an understanding of sophisticated economic and financial materials; be able to make technical content accessible and appealing to a C-suite audience
  

To qualify for the role you must have

• Bachelor’s degree (or equivalent area of study or experience)
• Experience in developing compelling marketing strategies and executing on them. Working in global, complex and demanding environments, and managing time-sensitive initiatives simultaneously under pressure and to tight deadlines
• Ability to influence and build collaborative relationships with challenging views and perspectives with business stakeholders
• Experience working with external and internal agencies/resources

Ideally, you’ll also have

• A good understanding of how Brand Marketing and Communications strategies help the business achieve its objectives and keep abreast of trends across all channels, deployment and measurement to keep the program competitive
• Up-to-date knowledge on BMC and service line issues, trends and long-term implications for EY’s brand strategy
• The ability to assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the strategic goals and priorities
• Initiative, coupled with accuracy and attention to detail; demonstrate reliability

What we look for

We’re looking for an experienced, high energy individual who embraces change and innovation in order to ensure that we can continue to deliver world-class BMC initiatives in an ever-changing environment.

What we offer

As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.

The exceptional EY experience. It’s yours to build.

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