Stage: Customer Relationship management

Deze stage is niet meer vacant

At Capgemini Invent, we work with the world’s leading brands to enhance and transform the way they do business. We do this with passion. And we do this by applying the human touch to business and technology. That’s why our talent acquisition specialists recruit new talent, inside and outside the Netherlands.

Your challenge as an intern

Capgemini Invent is the digital innovation, consulting and transformation brand of the Capgemini Group. We help CxOs plan and shape the future of their businesses. The team combines strategy, technology, data science and creative design with industry expertise to develop new digital solutions and the business models of the future. Capgemini Invent employs over 6,000 people in more than 30 offices and ten creative studios worldwide.

What will you be bringing to the table?

“CRM in retail – Success factors of a CRM tool implementation”

CRM tools (e.g., Salesforce, Microsoft Dynamics) have achieved a relevant market penetration in various industries. Despite the various benefits of such tools, enabling to establish sustainable relationships with their customers, many companies are not able to exploit their full potential due to inadequate implementation conditions.

The aim of this master thesis is therefore to identify company success factors that need to be fulfilled prior to be able to beneficially implement a CRM tool.

Key questions:

  • How can retailers use CRM tools to gain competitive advantage and create added value for their customers?
  • What are the critical success factors retailers need to consider prior to a CRM tool implementation?
  • How can the readiness of a company striving to implement a CRM tool be assessed?
  • What are potential benefits and risks retailers have to expect implementing a CRM tool?

Exploring this topic has the aim to raise awareness and call for action for retail executives and provide input for further research.

Are you our new intern?

We are looking for Master student with a major in Marketing, Management, Communication or a related study who is interested in working at the interface between business and technology.

Furthermore, you have:

  • Basic knowledge of Customer Relationship Management.
  • A convincing academic record.
  • An analytical and problem-solving way of thought.
  • Excellent communication skills in English, and preferably Dutch.

What we offer you

As our intern you will be gaining insights into one of the world’s leading management consultancies. You will be working within a collaborative environment that embodies and holds the following stated values close to heart: Honesty, Boldness, Trust, Freedom, Team spirit, Modesty and Fun.

 You will also be receiving:

  • A monthly compensation of 500, -
  • The use of a laptop and SIM card during your internship.
  • One and a half day payed leave per month.
  • Unlimited AdvantageYou courses.

Stage informatie

Bedrijf: Bedrijf: Capgemini Invent

Locatie: Utrecht

Opleidingsniveau: $}


Type: Werkstage


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