Neuromarketing

RSM Erasmus University

Algemene informatie

Aanbieder: RSM Erasmus University

Type: Training

Kosten: €2.750,-

Duur: 2 dagen

Startdatum - Locatie
  • 20 mei 2019 - Rotterdam
  • 08 oktober 2019 - Rotterdam

Aantal deelnemers: Onbekend

Doelgroep: middle and senior marketing managers with a leading role as buyers or users of marketing research, customer insights or marketing intelligence.

Taal: Engels

What is neuromarketing? And how can you as a marketing professional make use of its insights? The growth in neuromarketing consultancy services shows that marketing managers want to learn how neuromarketing works – and need to be more informed users. Insights from neuroscience will help marketing professionals like you find more business opportunities, and reduce waste of marketing resources while increasing your effectiveness and success in marketing.

Science can help boost business by giving you new knowledge about consumers. New discoveries about neural processes that underlie the decision of a customer and reaction to marketing actions have been made – and technology makes it possible to measure these, often implicit, processes. All of this offers opportunities for improving your marketing decision-making, bringing it up to date for better marketing decisions, and at the same time improving your performance.

This two-day programme from RSM Executive Education is for marketing professionals who want to invest in their knowledge and understanding of this new field, its current state and its prospects. You will learn from marketing academics at the forefront of neuroscience research using methods including EEG, fMRI, eye-tracking and face reading.

You will understand the different uses for neuroscience, and get more value from your use of neuromarketing research firms.

Algemene informatie

Aanbieder: RSM Erasmus University

Type: Training

Kosten: €2.750,-

Duur: 2 dagen

Startdatum - Locatie
  • 20 mei 2019 - Rotterdam
  • 08 oktober 2019 - Rotterdam

Aantal deelnemers: Onbekend

Doelgroep: middle and senior marketing managers with a leading role as buyers or users of marketing research, customer insights or marketing intelligence.

Taal: Engels

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