Neuromarketing

Rotterdam School of Management, EUR

Algemene informatie

Aanbieder: Rotterdam School of Management, EUR

Type: Training

Kosten: €1.250,-

Duur: 2 dagen

Startdatum - Locatie
  • 18 mei 2020 - Rotterdam
  • 15 september 2020 - Rotterdam

Aantal deelnemers: Onbekend

Doelgroep: middle and senior marketing managers with a leading role as buyers or users of marketing research, customer insights or marketing intelligence.

Taal: Engels

What is neuromarketing? And how can you as a marketing professional make use of it? Insights from neuroscience will help marketing professionals like you find more business opportunities, and reduce waste of marketing resources while increasing your effectiveness and success in marketing.

Improve your marketing decision-making and performance

This two-day programme from RSM Executive Education is for marketing professionals who want to invest in their knowledge and understanding of this new field, its current state and its prospects. You will learn from marketing academics at the forefront of neuroscience research using methods including EEG, fMRI, eye-tracking and face reading. You will understand the different uses for neuroscience, and get more value from your use of neuromarketing research firms.

Learn more here

Algemene informatie

Aanbieder: Rotterdam School of Management, EUR

Type: Training

Kosten: €1.250,-

Duur: 2 dagen

Startdatum - Locatie
  • 18 mei 2020 - Rotterdam
  • 15 september 2020 - Rotterdam

Aantal deelnemers: Onbekend

Doelgroep: middle and senior marketing managers with a leading role as buyers or users of marketing research, customer insights or marketing intelligence.

Taal: Engels

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