Marketing and Value Creation

RSM Erasmus University

Algemene informatie

Aanbieder: RSM Erasmus University

Type: Training

Kosten: €2.750,-

Duur: 3 dagen

Startdatum - Locatie
  • 03 oktober 2018 - Rotterdam

Aantal deelnemers: Onbekend

Doelgroep: Professionals

Taal: Engels

New businesses are offering radically different propositions, and technological developments are creating new opportunities for growth and driving the market. As a marketeer you must understand the power of marketing to deal with this successfully. This persuasive power adds value to new products and new markets. Only companies that create and capture real value can build and sustain their long-term positions.

Shared understanding of customer value

This three-day RSM Executive Education workshop provides you with an in-depth view of critical issues in marketing and value creation. You will focus on internal and external perspectives. Marketing is typically understood to focus on external factors such as customers and competition, but in fact building a shared understanding of how the organisation creates value for customers is crucial to longer term organisational performance. So how can your management skills boost your company’s marketing strategy?

Learning objectives

After this programme, you will be able to:

  • understand the customer and the role of marketing throughout the organisation 
  • have the skills to use vocabulary and tools of modern marketing 
  • be able to create value through products, brands, services, and effective leadership
  • know how to bring products and services to the market and create revenue
  • recognise how technology affects the marketing and business environment.

Algemene informatie

Aanbieder: RSM Erasmus University

Type: Training

Kosten: €2.750,-

Duur: 3 dagen

Startdatum - Locatie
  • 03 oktober 2018 - Rotterdam

Aantal deelnemers: Onbekend

Doelgroep: Professionals

Taal: Engels

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