Simon-Kucher’s annual Global Pricing Study reveals that 8 out of 10 companies experience increasing price pressure. Whilst cost cutting programs are largely exhausted, 87% of top managers recognize that their pricing strategy is not optimal and contains untapped improvement opportunities.
Too often, we see industrial companies struggle to realize the full potential of their products and services because a robust value pricing & selling strategy is missing. Prices are often historically grown and cost-plus, instead of based on value and willingness-to-pay of customers. Our experience shows that smart solutions such as portfolio & price optimization, innovative price models, discount differentiation and value selling provide substantial revenue and margin improvements.
During the Industrial Sales & Pricing Seminar, Simon-Kucher & Partners will provide insight into pricing & value selling as key levers for profitable and sustainable top line growth. Our marketing, sales and pricing experts will share inspirational learnings, practical know-how and proven best practices with a focus on the full Industrial Goods & Services value chain.
During sessions and breaks there will be room for dialogue, questions and meeting industry colleagues.
To view the agenda and register for this conference, please click here. We look forward to welcoming you on November 15th.Inschrijven