How do you ensure profitable and sustainable top line growth when faced with increasing price pressure? Simon-Kucher’s annual pricing study has shown that 8 out 10 companies are facing increasing price pressure. This combined with 60% expecting costs to increase, return on sales are set to fall.
Although pricing is more and more recognized as a key profit lever, many companies have yet to give pricing the place on the executive agenda it deserves. Successful companies focus on smart quantification of their value, rigorously defending their value in the market, and consistently monitoring their pricing across customers, channels and countries. A company’s pricing policy can make or break the bottom line.
In this conference Simon-Kucher & Partners will focus on today’s main challenges in pricing, but also present its vision on trends in pricing for the future. Our marketing, sales and pricing experts will present learnings, practical know-how and best practices to provide you valuable eye-openers and actionable take-aways. In addition our two guest speakers Hans van der Aar, CFO from Basic-Fit, and Mick Fernhout, VP Strategic Marketing & Pricing from Liberty Global, will share their recipes for success and show how leading organizations deal with these challenges. During and between sessions there will be room for dialogue, questions and meeting industry colleagues.
To view the agenda and register for this conference, please click here. We look forward to welcoming you on November 1st.