Your business needs to keep developing to retain or extend competitive advantage. The New Business Development programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.
During the New Business Development programme by RSM Executive Education, you will explore new approaches to business development that are based on solid scientific results, and provide practical guidance at the same time. In eight evening masterclasses, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out, implement and integrate innovative approaches and directions, and to translate the increasing importance of your clients’ values into new business development. Your new knowledge and perspectives will lead the way to a continuous re-examination of how your organisation can develop and bring new products and services to the market.
During the programme, you will:
- learn new approaches to business development based on scientific theories, and how to apply these to practical issues within your organisation
- discover how to create the right environment to execute, deliver, and sustain innovation to drive business development
- learn how to set out strategic direction to your business development activities, and to choose your innovation portfolio
- understand the importance of business model innovation
- explore how to integrate market learning to support innovation, product development, and new business strategy
- gain an understanding of the value of embedding the business development function into your organisation.
Bedrijf: RSM Erasmus UniversityDatum: 29 september 2016
Inschrijven voor: 28 september 2016
Type event: Seminar